Our Mission

“Art is a nation’s most precious heritage.” – Lyndon Johnson
(on signing into existence the National endowment on the Arts)

Since its inception in 2012, the mission of ArtBeat On Main Street as a cooperative art gallery, is and always has been to promote art, art awareness and art education with the community and among its members, to cooperate with other local institutions and businesses and in doing so, enrich the cultural life of the community of and surrounding areas.

We encourage and promote a public interest and understanding of art in its variety of forms be it fine art, photography, clothing, fine crafts, music and entertainment,

We strive to create and develop a closer relationship between art, the community and businesses of Vista and surrounding areas.

We advocate adult art education and support the artistic development of emerging and professional artists from all walks of life.